Simplify Wellness. Optimize You.
nu was created to cut through the noise of the supplement world — to give you clean, effective formulas that help you think clearly, feel calm, move powerfully, and live fully. No fluff, no clutter — just five purpose-driven capsules optimized for the moments that matter.
Like many of us, our founder was doing everything — running a business, managing health, navigating stress — and reaching for whatever solution might help. Caffeine highs led to afternoon crashes. Melatonin knocked him out but left him groggy. Workout powders felt intense but unsustainable.
There had to be a better way. That’s where nu began: with the idea that performance and peace shouldn’t be at odds. That everyday supplements could be clean, effective, and designed for real life — not just gym rats or biohackers.
We work closely with formulation experts and rigorously vet every ingredient — no artificial colors, no proprietary blends, no BS. Our formulas are developed in collaboration with leading nutritionists, functional medicine practitioners, and industry formulators. Every product is manufactured in cGMP-certified facilities, 3rd-party tested, and built around effective doses — not trends.
We’re not here to push 20+ products or complicated stacks. Our goal is to give you just what you need — no more, no less — so you can build a wellness routine that sticks. Whether you’re climbing a career ladder, chasing a creative dream, or just trying to feel a little better every day, we’ve got your back.
Welcome to nu — where feeling good is finally simple.